February 2013: Finding the Famous Fast in netTrekker

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Finding the Famous Fast in netTrekker Search

This month we take a special look at famous people, with a focus on Presidents. Presidents Day is February 18th and it’s a great time to look at contributions from these famous politicians and others. Use the Famous People tool with your students to discover those who are famous – by name, by occupation, and by many other characteristics. Create lists of people who are famous for those selected characteristics OR explore famous people in the context of a timeline.

Famous by Name

With netTrekker Search’s Famous Person Search, you can quickly and easily locate information about well-known people, including political leaders, athletes, scientists, artists, writers, and more. The Famous Person Search is one of the options accessible using the Search function. These options (Web, Image, Famous Person, and, for teachers and admins, Standards) are available both from the home page and from any Search Result page throughout netTrekker Search.

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Searching famous people for the name George

 

Famous by Time Period

Have you used the netTrekker Search Timeline tool? Did you know the fifth area of the timeline is devoted to Famous People? The results in this area indicate the famous people who were/are alive during a particular time period. First, click on Browse on your home page. Next, choose the Tools button and choose Timeline. If you want to see more famous people for that time period, expand that section by clicking the plus sign on the section header for Famous People.

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Famous by Any Characteristic

Using netTrekker Search’s Famous Person tool, you can create a famous person list based on your own criteria. First, click on Browse on your home page. Next, choose the Tools button and choose Famous Person. You can use any or all of the criteria types to create your list – this can be really useful if you want a list, for example, of 19th century American political figures.

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If you are looking for famous people, find them fast using one of these fast techniques in netTrekker Search today!

January 2013: Learning Content to Start the Year Off Right

Webinar Recording

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Learning Content to Start the Year Off Right

New year, new instructional approaches – now is a great time to discover and use new content to help your 6-12 grade learners stay on track or get on track for the remainder of the school year. Using SAS® Curriculum Pathways® from icurio is a great place to start. Educators can access customizable, high-quality, interactive content tailored to student’s learning styles. With over 200 interactive tools, inquiries, web lessons and audio tutorials, educators are sure to find a variety of instructional strategies in SAS® Curriculum Pathways® to target higher-order, critical thinking skills and active learning.

About SAS Curriculum Pathways Content

  • Web-based curriculum resources in all the core disciplines – simply perform your topic discovery and personalize for the SAS collection using the SHOW & PERSONALIZE tools on the left in icurio.
  • Customizable, high-quality, interactive content to incorporate into lesson plans – check out all the interactive resources in the SAS collection by entering SAS as your discovery term and NARROW by interactive content in the SHOW & PERSONALIZE tools on the left in icurio.screen1
  • Include a variety of instructional strategies tailored to each student’s learning style – the SAS resources range from interactive guides to reading complex nonfiction texts more effectively to digital lessons and units with complete lesson directions and subject specific tools like the interactive atlas.

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Getting to Know icurio Archives

Trying to find that helpful Getting to Know icurio email? No worries – we have an archive available so that you can see all the great tips and resources from previous issues. The archive is available in our educator community . We are always adding new content – so be sure to come back and check out all of the other new ideas!

Our Educator Community is Growing – Join Us!

Where can you connect with hundreds of other educators, get great information about educational transformation, find tips and advice about how to use your digital curriculum content subscription to empower your teaching and become more effective for your own digital transformation? Our educator community! Come check out our blogs, events, content highlights and discussions in the Know New Ideas Community . Our membership has surged to over 2,200 members – join us and be a part of this important conversation.

JANUARY 2013

 

FREE WEBINAR

Tuesday, January 29th

3:00 – 4:00 pm EST

Register Now!

855.566.8283 contactus@icurio.com

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January 2013: A Cross-Curricular Slice of History with netTrekker

View the Webinar Recording.

 

Learning from history and past events happens most effectively if you can step back and look at the larger picture – at all the different people, places and things associated with a certain period of time. How do you look at a slice of time across many different subjects and topics? Take a moment and check out the netTrekker Search timeline tool. You’ll find that looking at the big picture has never been easier or more dynamic for you and your learners.

Find Content Through the Timeline

Find content that is associated with dates under Browse > Tools > Timeline. Timeline content is organized by categories: events, famous people, innovations/discoveries and the arts. What can you learn from this timeline tool?

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Build a Custom Timeline

Use the year fields to build a custom timeline for a specific period, including the personal lifetime of a student or yourself.

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Use the Topic Based Timelines

netTrekker Search offers several pre-defined timelines from a variety of disciplines with content appropriate for each grade level. U.S. History is a favorite from our Middle School section.

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Read the Timeline

Give your learners context and perspective on the impact and duration of major events by examining the visual representation of the event on the timeline. Is the bar representing the Civil War short or long? What does that tell us about the duration and impact of that event? Also, check out the links to related resources by clicking on the event title or focus only on the timeline for that one event by clicking its associated timeline icon ( image4 ).

Expand and Add Layers to the Timeline

Use the +/- to open and expand the different sections to show more information or collapse to show less. For example, you may not be interested in Arts for the U.S. History timeline, so collapse that section, but you might want to expand the Events section to see all the U.S. History time period’s available events. image5 Think about adding layers to the timeline to increase the scope of information and allow for higher level thinking about the comparisons between the layers of information. Try adding World History as a layer to the U.S. History timeline. By using the legend developed as each layer is added, learners can compare and contrast events or famous people from the two different contexts. Drill down into a famous person’s timeline to investigate the details of that person’s life span.

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Save Your Timeline

Saving a customized timeline to My Portfolio is easy – simply look for the Save button to show up on the top right corner of any timeline you have generated.

Find out more about the Timeline tool and all you can do with it.

December 2012: Give Your Learners the Gift… Prepare Them for Future Challenges

This monthly email will provide tips and tools to help you make the most of your icurio subscription.

Give Your Learners the Gift – Prepare Them for Future Challenges

How are you preparing your learners for college and potential careers? Students need skill building opportunities in a challenging set of areas, including curriculum basics, 21st century skills and many other skill sets that contribute to success in higher education and careers. Using established frameworks and a comprehensive approach, our icurio experts have delivered a package of digital curriculum that you can unwrap all year – adding value to the education you deliver to students well past their high school graduation.

  • Career readiness involves knowing what career options one has plus creating a plan or path to acquire the skills or opportunities for that career. Check out some great resources to help your learners ready themselves for a career or opportunity.
  • 21st century skills are featured within the icurio Subject Navigator area. Be sure to check out the Life Skills area for some wonderful skill building ideas in areas like self-direction and personal productivity.

*remember to log in to icurio to access the resources highlighted below. Check out a complete overview videofor more information about icurio.

Getting to Know icurio Archives

Trying to find that helpful Getting to Know icurio email? No worries – we have an archive available so that you can see all the great tips and resources from previous issues. The archive is available in our educator community.

Our Educator Community is Growing – Join Us!

Where can you connect with hundreds of other educators, get great information about educational transformation, find tips and advice about how to use your digital curriculum content subscription to empower your teaching and become more effective for your own digital transformation? Our educator community! Come check out our blogs, events, content highlights and discussions in the Know New Ideas Community . Our membership has surged to over 2,200 members – join us and be a part of this important conversation.

November 2012: Learning in All Languages… Content and Tools for the Diversity at Your Table


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Learning In All Languages…Content and Tools for the Diversity at Your Table

The ELL population continues to grow with some reports estimating that the ELL population has increased to 65% in some schools districts. This diversity means that many students must master a new language, understand a different culture and find ways to tackle grade level content. Teachers must draw on new instructional strategies and methods to support their ELL students. Here are all the helpful ways you can use icurio to find digital content and tools to address the needs of students speaking a wide variety of languages at your learning table.

*Check out a complete overview video at http://vimeo.com/49181871 for more information about icurio.

  • Give learners the opportunity to listen to content using the Read Aloud text to speech function to support and increase comprehension. ( see how this is done )
  • Deliver digital content that drives skill building around reading, writing and communicating in English with the Skill Development area for English Language Learners in Teacher Resources and in the Subject Navigator. ( see how this is done )
  • Access a wealth of resources through the Mulitcultural Pavillion section for English Language Learners in Teacher Resources and in the Subject Navigator to address cultural differences and increase multicultural acceptance. ( see how this is done )
  • Identify resources at an appropriate reading level for ELL students by utilizing the Readability score personalization filter. ( see how this is done )
  • Keep learning moving by providing a translation tool for individual words in context of the content. ( see how this is done )
  • Improve topic comprehension by using readily available digital content in their native language via the language personalization filter. ( see how this is done )

Digital content and tools are also beneficial to support family literacy or support group literacy for ELL/ESL/ESOL learners – increased literacy and learning in the community surrounding a learner dramatically increases student achievement.

Getting to Know icurio Archives

Trying to find that helpful Getting to Know icurio email? No worries – we have an archive available so that you can see all the great tips and resources from previous issues. The archive is available in our educator community

Our Educator Community is Growing – Join Us!

Where can you connect with hundreds of other educators, get great information about educational transformation, find tips and advice about how to use your digital curriculum content subscription to empower your teaching and become more effective for your own digital transformation? Our educator community! Come check out our blogs, events, content highlights and discussions in the Know New Ideas Community . Our membership has surged to over 2,200 members – join us and be a part of this important conversation.

October 2012: Design for the Core… Retooling Your Curriculum with Dynamic Content and Tools


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Webinar Recording

For many educators the time has come to redesign their instruction to address the new Common Core State Standards. With icurio, dynamic content and powerful learning supports are at your command as you retool existing instructional strategies or discover new ones to address more rigorous standards. Take advantage of the digital content our curriculum team has aligned to CCSS objectives (and your state standards, too) based on both language and intent.

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Finding content to address all your objectives starts with the very first search term, and icurio offers multiple paths to match your style and support your instructional needs.

  • From the Discover or home tab, enter your search term and discover standards in the right side of the comprehensive content results ( see how this is done )
  • From the Standards tab, select your state standards or Common Core State Standards and do a keyword search, or drill down to a specific area within the set to search in context ( see how this is done )
  • From your Standards results page, you can also switch between your state and Common Core State Standards to automatically re-search for the same keyword and grade level ( see how this is done )

    *Remember to log in to icurio to access the resources highlighted below. Check out a complete icurio overview video at http://vimeo.com/49181871 .

Focus your efforts to move your existing lessons and instructional design to reflect the new levels of rigor and diversity of high impact standards…

CONTENT AREA FOCUS: Using more content across more curriculum areas

Any comprehensive results page from any search term will let you look at learning content across multiple curriculum lenses.

show and personalize

Check out this great list of starter ideas and resources that work well in cross curricular instruction in elementary grade levels.

CONTENT TYPE FOCUS: Using multiple formats and content characteristics to increase learning opportunities

Another way to look at any of your learning content results or even your comprehensive content results is by content types.

Check out all the different ways to refine your results.

Getting to Know icurio Archives

Trying to find that helpful Getting to Know icurio email? No worries – we have an archive available so that you can see all the great tips and resources from previous issues. The archive is available in our educator community

Our Educator Community is Growing – Join Us!

Where can you connect with hundreds of other educators, get great information about educational transformation, find tips and advice about how to use your digital curriculum content subscription to empower your teaching and become more effective for your own digital transformation? Our educator community! Come check out our blogs, events, content highlights and discussions in the Know New Ideas Community . Our membership has surged to over 2,200 members – join us and be a part of this important conversation.

September 2012: Get the Big Picture – Gather the Different Types of Content You Need from a Single Starting Point

This monthly email will provide tips and tools to help you make the most of your icurio subscription.

Webinar Recording

Looking for digital content can be a real challenge! So many questions to be answered. What standards do I need to cover? How do I know what grade the content is appropriate for? Are there images to bring visual connections to my instruction? Are there videos I can use as a hook for beginning a lesson? icurio can help. From the Discover page, one topic search can help you identify powerful learning resources, images, and standards targeted to a concept and provides multiple lenses with which to view content.

*Remember to log in to icurio to access the resources highlighted below. Check out a complete icurio overview video at

http://vimeo.com/49181871

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DISCOVER LEARNING CONTENT

Performing a search from the home page in icurio will bring back digital learning content for your topic. Learning content can be accessed via

 

  • Keyword search box
  • Subject Navigator
icurio content chart

 

In the left column of your content results page, you can easily switch between All Results, Learning Content, Images and Standards for teachers. If you focus on Learning Content only, you can:

 

  • See the entire set of learning content results
  • View and sort by readability, rating and recommendations
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DISCOVER RELATED STANDARDS

The comprehensive content results page also displays up to four standards related to your keyword for your academic level. This area also provides links to additional standards with that keyword.

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DISCOVER TOPIC RELATED IMAGES

icurio’s Image Search offers a quick and easy way to find images to use in lessons, presentations, and other assignments. You can access the first few images for your keyword from the comprehensive content results page. You then have three choices:

 

  • Save Image
  • View Image
  • View More Images
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DISCOVER MULTIPLE CONTENT LENSES

You know best what your students need, so the next step is to personalize your content results using the refinement menus to the left of the content results. These menus make it possible for you to narrow your results by choosing any of the available options. Do you need quotations by a famous American, or perhaps a learning game for a mathematical concept? The Narrow Results menus make it easy to find content within your results that help you personalize instruction for your students.

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Our Educator Community is Growing – Join Us!

 

Where can you connect with hundreds of other educators, get great information about educational transformation, find tips and advice about how to use your digital curriculum content subscription to empower your teaching and become more effective for your own digital transformation? Our educator community! Come check out our blogs, events, content highlights and discussions in the Know New Ideas Community . Our membership has surged to over 2,200 members – join us and be a part of this important conversation.

Game Based Learning from BrainPOP

Kari Stubbs, PhD
Posted on our original Blog site by Kari Stubbs, PhD

How will YOU use games in YOUR classroom this school year?

Game-Based Learning

BrainPOP’s approach to the use of use of games as teaching, learning, and assessment tools is one way we’re working to rewrite “the laws of learning.” Last summer, we launched GameUp™, featuring top online game titles that tie right in to your curriculum. Our GameUp partners include:

  • American Public Media/The Wilson Center
  • E-Line Media
  • Filament Games
  • Global Kids
  • iCivics
  • JASON Project
  • Learning Games Network
  • MangaHigh
  • MIT Education Arcade/Maryland Public Television
  • NCTM Illuminations
  • Nobelprize.org®
  • Space Science Institute

Through these partnerships, we’ve been able to bring quality educational games to teachers for FREE, pair them with related BrainPOP content, and wrap them with a layer of teacher support like lesson plans and community conversations.

We feature games around math,science,social studies, and health, and the collection is continually growing. Plus, we’ve highlighted both games for play and game creation. We even feature some student created games on our site.

Among the titles featured on GameUp is a civics-themed game called “Budget Hero,” which was developed by American Public Media and the Wilson Center. This simulation puts the player in the shoes of top U.S. policy-makers as they try to balance the budget by weighing priorities including the environment, school funding, and energy without going bust.

Also featured is “Cell Command” by Filament Games, a game in which players are inducted into a fleet that traverses cell walls, completing missions such as encoding amino acids in ribosomes or supervising digestive enzymes in mitochondria. Even adults with a few minutes to spare could play “The Blood Typing Game” by NobelPrize.org®. It challenges players to figure out how lab technicians identify blood types and how blood transfusions are carried out. No matter the subject area, each game exemplifies the overwhelming potential game developers have to help people grasp complex topics in a way that is interactive and lends itself to organic learning.

Check it out.

Research: Teacher Attitudes About Digital Games in the Classroom

BrainPOP recently partnered with the Joan Ganz Cooney Center at Sesame Workshop to lead a research project, Teacher Attitudes about Digital Games in the Classroom . Five hundred teachers from around the country were surveyed for the study. More than 60 percent of them feel that games helped increase engagement with subject area content among lower-performing students. 62 percent report that games make it easier for them to level lessons and effectively teach the range of learners in their classrooms.

The project’s final report includes a series of video case studies. Each video case study shows an individual teacher who integrates digital games into his or her curriculum in exciting and innovative ways. I want to give you the opportunity to hear from one of these educators: Lisa Parisi, a 4th-grade teacher in New Hyde Park, NY. This particular subject in the case study makes excellent use of freely available games from BrainPOP and MangaHigh to engage her students in challenging math and science content, as well as promote self-directed and project-based learning.

http://www.schooltube.com/video/8b5fb28586184fb5bf66/

To play these free games, simply visit BrainPOP (www.brainpop.com) and click the GameUp icon. Be sure to check out one of our own newest releases – Guts and Bolts ( www.brainpop.com/games/gutsandbolts).

Teaching is Fun. Learning is Fun. Take time to play. Games. Seriously.

About BrainPOP

How much do you know about BrainPOP? We’re best-known for our digital content – movies, quizzes, games, and other interactive features – trusted since 1999! But we’ve also been involved in some pretty amazing projects since we first came onto the scene, and our collection of teacher- and student-loved tools is always growing. In addition to our core resource, BrainPOP we now also offer:

  • BrainPOP Jr. (K-3)
  • BrainPOP in major world languages including Spanish, French, and Chinese
  • BrainPOP ESL , for English language learners
  • Free mobile educational apps for iOS, Android, and Chrome, including the BrainPOP Featured Movie app; the BrainPOP Jr. Movie of the Week app; and the BrainPOP Español Película del Día app
  • GameUp™ , a collection of carefully vetted educational game titles from leading game creators, all tied in to our content
  • BrainPOP Educators, a free professional community of more than 200,000 members and countless offerings like lesson plans, webinars, video tutorials, graphic organizers, and a rich curriculum calendar

Our resources have become so popular both inside and outside of the classroom that BrainPOP’s global sites host more than 11 million visits each month. We support individual, team, and whole-class learning in traditional, blended, and “flipped” settings. Additionally, our content is mapped to Common Core, aligned to academic standards, and easily searchable with our Standards Tool.

Igniting the Hope of Knowing

Randy Wilhelm
Posted on our original Blog site by Randy Wilhelm
How is it that we come to KNOW something? How does that happen? Learning and knowing happens 24/7, whether there is a system of education involved or not. Kids are born with the natural desire to KNOW things, which is fueled principally by curiosity. They are always asking questions, seeking answers to often very vexing questions, especially from their point of view. Do you remember what it feels like to know something new for the first time? Sometimes kids say knowing, really knowing something new can produce a warm feeling in their chest, maybe from excitement, but not likely from pride. The system of education often looks to external solutions for ways to improve learning. Yet we should simply look inside each student, for each is outfitted with a pretty powerful, curiosity-motivated desire to know. Unleash it, and the results will be exponential, not linear. We have to find more ways to ignite the hope of knowing.


  1. Barriers to Learning

    The system of education has become very focused on measuring learners – What is your IQ? How fast do you read? Can you memorize 50 new facts? With the focus on how ‘smart’ a learner is, they system looses the ability to understand where their interests, passions and talent really lie. Unfortunately, learners are aware of this misplaced focus and quickly learn to play the game (system) rather than expanding their own interests. They loose their built in engagement, motivation and love for learning that is almost uniquely their own.

     

    I wonder…while recognizing the need for data to understand learning and to drive learning, how do we keep that need from becoming the end game of learning?

    See the full TEDxTalk at http://www.youtube.com/watch?v=V5ap9xe8Lrc

  2. Living in the Question

    Children are experts at asking questions – any adult who has spent a long period of time with young children can give a thousand examples of their endless curiosity, variety, randomness and sometimes pure genius of the questions they ask. That natural curiosity and focus on the “why” removes the concept of implausible from their world – they believe anything is possible. Kids are born to live in the question. Educators can leverage their passion and keep them asking questions by asking good questions and not jumping immediately to deliver the answer. The hope we have for the K-12 experience is that the curiosity to know remains alive and well in each student’s soul.


    I wonder how we can work together to create a learning culture designed to encourage the asking of good questions versus force-feeding the answer?

    See the full TEDxTalk at http://www.youtube.com/watch?v=V5ap9xe8Lrc

  3. The Pendulum of Engagement

    Have you ever learned something new that you would have never thought you would be interested in? Many of the skills needed in college and career are ones that you wouldn’t necessarily seek out yourself – they are so engaging because the need is real, immediate and relevant to solving a problem or answering a question. Engagement has the ability to supercharge a learning situation – to move them from inquiry to investigation, from interest to action. Engagement ignites the student’s hope of knowing, and powers the pendulum of their desire to know. Yet in some cases, the lack of engagement in schools has stilled the pendulum of learning in our kids. Our hope is that the stilled pendulum that is within each child is tapped gently and put back into motion through engagement.

    I wonder, what are some methods we could use that would re-start or accelerate that pendulum of engagement?

    See the full TEDxTalk at http://www.youtube.com/watch?v=V5ap9xe8Lrc

You, Your Network & Your Digital Legacy: Personal Branding for Teachers

Lida Citroen
Posted on our original Blog site by Lida Citroen

You entered the educational field for many reasons. Maybe you are passionate about working with children. Perhaps a great teacher inspired you. Maybe you want to influence the next generation of leaders. Whatever your motivation, you focus on your craft, your skill and your profession. You don’t likely focus on your reputation.

Your reputation is what others think of you. As you interact with fellow educators, students, parents, administrators, your community and other colleagues, they form perceptions of you (your reputation) that impact the value they assign you. That reputation can have a significant correlation to whether or not others want to engage you in the kinds of opportunities and activities you are looking to be involved in.

Perception is reality in the minds of your parents, students, prospects, colleagues, and other stakeholders. Managing and directing that perception and building your legacy could be the most critical tool in your professional tool bag.

What is personal branding?

In my book, “Reputation 360: Creating power through personal branding” I offer this definition:

A brand needs to represent a set of values, promises and expectations and meet those expectations at nearly every step. Branding gives experience to something intangible; it gives names to the qualities I feel when I work or interact with you.

Everyone has a personal brand. It is your reputation and what others use to assign value and relevance to you. A brand is an emotional connection you have with others, and it sets the expectation of an experience of working with you.

 

Personal branding starts with you

Personal branding begins by understanding what you are passionate about, what you value and how you live an authentic life – what sets you apart?

As you begin to define and build your personal brand, look inside first. Ask yourself:

  • Do people around me feel I am someone who can be trusted with confidential information?
  • Do my students feel heard and respected?
  • Do my actions match my words?
  • What makes me different than other educators?
  • Am I surrounding myself with colleagues who hold the same values I do?
  • Am I living in concert with my beliefs?

Understand the needs of your audience

It is critical that you understand to whom you are positioning your personal brand: your target audience. Your audience holds the opportunities you desire, such as a career promotion or the opportunity to teach at desired institutions. Targeting those audiences and stakeholders who will find you relevant is critical, cuts down on your branding efforts, and makes your “self-promotion” feel more focused.

Create a powerful reputation

It may feel awkward to approach your interactions (in person and online) as part of a reputation strategy. Educators are often not sidetracked with self-promotion. The goal of personal branding is not to brag about yourself but rather to become very intentional about the words you choose, the company you keep and the way you represent yourself to your target audience.

Your reputation… online

Today it seems everyone has a Facebook page, Google+ and Twitter account, LinkedIn profile and he or she blogs incessantly. Should you?

For most of us, social networking plays an important role in building our reputation. Today’s social networking platforms offer the ability to connect with colleagues, parents, thought leaders and other influencers in the profession, to research, collaborate and grow our visibility.

In every action you take online (from posting an update on LinkedIn, to participating in a group on Facebook, to posting a YouTube video explaining a complex algebraic theory your class is struggling with), consider how others will perceive you. Become intentional about the words you choose, the way you communicate and engage others, and how you represent yourself consistently with your values.

Build a strategy for social networking:

In choosing to engage with your current and prospective audiences online, consider these points first:

  1. Apply strategy to your efforts. If you just want to get online and play around, you could damage to your personal and professional reputation – your brand – which is your most precious asset. Create a strategy for how you will engage, where you will become active and how you will measure success from your online activities.
  2. Articulate your value proposition. Educators entering social media need to be clear on what they offer that makes them stand out. What do you offer that makes you unique in your topic. What makes you different from your colleagues?
  3. Be careful. The way you represent you and behave online is public. What you post, share and comment on is public domain if posted in an online forum. Consider who might see your content and what that content will make them feel and believe to be true about you and your expertise, values and reputation. Students, parents, administrators and legislators can all see how you interact online.
  4. Focus on consistency. Educators with strong personal brands show up consistently and authentically. They have achieved genuineness through confidence and experience and through focus and care. Your online contacts expect you to use the same language, tone, posturing and attitude. Across any of the platforms you choose, strive for consistency: be sure to speak, write and represent yourself as the same person I’d meet in the flesh. There is no such thing as “personal vs. professional” since everything online is public.
  5. Focus on relationships. Social networking is all about interacting and forming relationships – professional, personal, and cause-related. Online, we give and take, collaborate, share and discuss; this is what makes the online forum rich and inviting.
  6. Know your audience. Spend the time understanding who and where your target audiences are online. Are they students, fellow educators, legislators and policy makers, parents? How do they engage with each other online? Learn as much as you can before you dive in. Also, learn about your institution’s policies for online activity.
  7. Listen. Your friends, students, parents and colleagues are talking online. They are sharing valuable information about their needs, likes and dislikes. Spend the time to listen and respond appropriately and authentically.
  8. Decide what to say. Not every educator needs to have a pithy blog to be relevant online. Everyone has something to say and there are many forums to offer input, advice, sharing, awareness and best practices. From LinkedIn Groups, to Google+ and Facebook fan pages, to blogs and community sites like Know New Ideas, there are many places to chime in and connect with others.
  9. Get started. Most individuals don’t know where to start with social networking. My advice is to begin by taking inventory of 1. Who you are, 2. Who might care, 3. Where they are, and 4. How you can reach them (using social media).

When building your personal brand – your digital legacy – you control much of the perception others will have of you. As you approach your behavior and interactions with strategy and intention, others begin to recognize your value and relevancy.

Lida Citroën is an international branding and reputation management specialist who enhances the identities of companies, executives and individuals globally. As principal and founder of LIDA360, LLC, she practices an integrated approach to branding, marketing and communications that enhances the total experience and reduces the investment for success.

An accomplished speaker, Lida engages audiences with her empowering message about managing your personal brand and reputation. Lida presents programs for school districts, corporations for non-profit organizations around the U.S. Lida is the author of Reputation 360: Creating Power Through Personal Branding, (Palisades Publishing, 2011) is a best-selling guide to gaining competitive advantage through reputation management.